DAR ES SALAAM, April 20 (Xinhua) -- Tanzania is conducting a two-month massive awareness campaign on counterfeits amid increasing substandard products imported into the country.

A joint statement issued Friday by the Tanzania Bureau of Standards (TBS) and the Fair Competition Commission (FCC) said the campaign was aimed at educating the general public on the functionalities of the two government institutions in checking the influx of substandard goods.

Frank Mdimi, the FCC senior communications officer, said the FCC and TBS officers will work closely during the campaign.

"We intend to reach the general public through community radio and television broadcasts and meetings with business communities," said Mdimi.

He added: "There has been an outcry from the public regarding the influx of substandard and counterfeit products in Tanzania which needs to be fully addressed by the responsible institutions."

Roida Andusamile, the TBS senior communications officer, said consumers generally have little knowledge on how TBS and FCC played their central role in providing Tanzanians with protection against counterfeit and substandard products.

Both institutions are under the Ministry of Industry, Trade and Investment and they are mandated to facilitate trade through fair competition and quality products.